Dallas Mavericks X Kroger Foods

Collaborators: Matt Camp

“Make it as cool as the Dallas Cowboys stores.”

The brief was simple and short and full of expectations.

“The footprint includes the ceiling elevation.”

With some footprints including high ceilings, there was an opportunity for dramatic back walls.

“It has to fit a number of store footprints.”

Designing a flexible toolkit of displays to fit various footprints was crucial.

Store in store design for Dallas Mavericks X Kroger Foods

  • Small footprint store

  • Medium footprint with tall ceiling

  • Large footprint with open walls

  • Large footprint with translucent walls

  • Salvaged basketball court flooring

  • Custom dimensional backlit signage

  • Lighting design

  • Lighting design

  • Digital kiosk screen

  • Locker stall displays with lighting

  • Custom island displays